"Alert ID* 
Values in this field:
- Can never change
- Must be unique (cannot repeat or have duplicates) 
- Cannot be blank
- Cannot have more than one value (no comma separated values)",Title* (29-Character Limit),Alert Send Date* (Format-4/2/2015),Alert Send Time* (Format-10:00AM),"Alert Body*
 (please list full URLs if you wish to hyper link from text. )",Exhibitor ID (if applicable),Send As Push Notification? Y/N,"Category(ies)
 for Targeted Alerts"