What are the differences between banner ads and sponsor graphics?

Sponsor graphics appear while the mobile app loads for users, while banner ads rotate at the top of the dashboard within the application itself.

Banner ads will send users directly to an external site or an in-app exhibitor listing when tapped by a mobile app user. Alternatively, a landing page can be used as a middle point to allow for more "real estate" for advertising before taking the user to the in-app exhibitor listing or external site.

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