How do I prepare my App Store Description?

This article explains how to create a brief App Store description (100–200 characters) for search visibility, with an option to add a longer in-app About description.
APP STORE DESCRIPTION (BRIEF DESCRIPTION)
The App Store Description will appear when users search for your app in their given app store.
In the App Store Description field, enter a brief description about your app/event to appear when users search for your app in their given app store. When you are finished entering your app short name and app store description, click Save App Info with your access to the Admin Site. Please note that the app store description must be 100-200 characters.
OPTIONAL:
If you would like to provide an extended description (no character limit) to appear on the About page within the app, please work on composing this description at this time as well.
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